Dentsu Aquires John Brown Novus

Dentsu Inc recently announced that its global business headquarters Dentsu Aegis Network Ltd has reached an agreement to acquire a 100-percent stake in Novus Group Holdings Pte Ltd, a content marketing company in Singapore.

Founded in 2009, Novus is a multiplatform content and brand-publishing agency offering a full spectrum of services in the content marketing domain, from strategy through to content creation and management. The agency, with a staff of 35 that largely comprises teams in editorial, design and digital, has grown to become one of the largest independent content marketing companies in Southeast Asia, delivering content solutions with digital capabilities to both local and multinational corporations in Singapore and across the region.

The agency […] has grown to become one of the largest independent content marketing companies in Southeast Asia

As digitisation progresses, and as brands recognise the need to reach consumers across many platforms, content marketing is growing in importance as a vital means in enabling marketers to get their messages to consumers.

Following the acquisition, Novus will be merged with John Brown Media Inc (head office: London City, UK), the Group’s global content marketing leader, and will be rebranded as John Brown Novus. The new agency will advance the Group’s growth strategies in the Asia-Pacific region by cooperating with iProspect, one of the Dentsu Group's 10 global brand networks providing services in the digital domain.

 

These brands include Carat, Dentsu (Dentsu Brand Agencies), Dentsu X, iProspect, Isobar, McGarryBowen, Merkle, MKTG, Posterscope and Vizeum — as well as through several specialist and multi-market brands.